The Science of Seasoning Adhesion: Why Most Snack Manufacturers Are Losing Flavour (and Money)

Flavour or seasoning loss in the drum isn't random. It's a predictable result of four specific, measurable variables. Here's the science behind each one:

8-12%

Target seasoning

pickup %

7-10%

Optimum pickup % for potato chips

0.5-2%

Recommended oil pre-spray by base weight

Enjoyed this content? Subscribe to our newsletter for the latest posts and exclusive insights delivered straight to your inbox!

Subscribe